A new patient promotion is a loss leader to attract paitients to your office. HOWEVER, there is no guarentee these patients will return to your practice or complete treatment in your office. In fact, for the price sensative patient, new patient promotions encourage office hoping. An In-Office Savings Plan is effective for 12 months. The included benefits bring the patient back into your office at least a couple of times and the savings on additional dentistry encourages case acceptance. Their plan isn’t valid in any other dental office and can be renewed year after year creating true patient loyalty.