Great question. A savings plan develops ideal patient behavior. It’s uncommon for even the most loyal cash patients to consistently keep up on their preventative appointments. Once a patient prepays to become a member, they are motivated to take full advantage of their benefits. This includes coming in for their cleanings and exams as well as following through with the treatment prescribed. Studies show plan patients spend more than non member fee for service patients. Think of it as the ‘Costco Effect’.